Don't Waste Great Taste


Ugly produce is defined as produce that has cosmetic damage.

Examples include produce with scarring, discolourations or physical deformities/odd-shape. While the appearance of these fruits and vegetables may be less than desirable, it's what's on the inside that counts - and the inside is just as fresh and tasty as their pretty looking counterparts on a supermarket shelf.

A Simple Action With A Profound Impact

According to the Food and Agriculture Organization of the United Nations, 2.9 trillion pounds a year of produce is wasted globally. That is enough to feed every person in the world suffering from hunger - twice.


  • Help minimize food waste
  • Save money on the same item
  • Support farmers who would otherwise make nothing on ugly produce
  • Ensure the work, time and environmental resources of farming these wasted items is not squandered

How We Help

Through partnerships with local restaurants and food processors, we have convinced many of them to start using "number two" produce. We actively seek out these otherwise unused fruits and vegetables to create the same flavourful dishes we are used to eating.

We also work with non-profit food exchanges who distribute the produce far and wide for all kinds of uses such as feeding hungry humans and animals alike.